Tools are super useful, they are like superpowers that turn you into a God from a mere mortal, but ultimately it’s YOU who’s going to run those tools and deliver the results.
The only way your business can grow is if you invest in yourself.
Don’t be the guy who ruins it because he doesn’t understand the nuances of search, and is not able to get the traffic he deserves, or worse makes costly mistakes that makes Google black list him.
The same tools that an amateur can barely grasp are magic and music in the hands of a real expert. If you want real success, and we mean the kind of success that generates massive sales that you can never hope to count -- become an expert!